Electrum Group, a leading Polish Climate Tech business, is a proud strategic partner of the 14th edition of the Up To Date Festival, one of the most important events on the Polish electronic music scene. The festival will feature creators of synthetic sounds from around the world. Electrum will support the organizers in their efforts to minimize the event’s impact on the climate and the environment. During the festival, a conference titled “Do We Really Care? #balance #climatetech #responsibility” will be held, addressing the issue of reducing the music industry’s negative impact on the environment. The discussion will involve representatives from event and booking agencies associated with major European techno events, as well as representatives from Electrum Holding.  

This year’s edition of the Up To Date Festival will take place on June 23-24 in Białystok. The event consistently attracts the interest of electronic music fans and draws thousands of participants from Poland and other countries. Organizers, in collaboration with their strategic partner Electrum, plan to undertake several activities to neutralize the event’s impact on the natural environment. This approach aligns with Electrum’s mission, which revolves around creating a sustainable energy future that safely and eco-consciously provides energy from alternative sources.

Electrum, originating from Białystok, is a Climate Tech business offering comprehensive solutions in the latest technology for the development, construction, and project management in the fields of energy and information. The core areas of Electrum Group’s activity include developing technological solutions, building RES (Renewable Energy Sources) projects, maintaining energy assets, and optimizing the operation of wind and photovoltaic farms.

One of our key objectives is to raise awareness and educate about climate and environmental changes. We want to have a real, positive impact on the biosphere. We see this as our duty as leaders in the energy transformation. Therefore, we want the Up To Date Festival, supported by us, to become a platform for promoting best practices and raising social awareness about reducing the negative impact of mass events on the natural environment – says Gabriela Popławska, Head of Brand and IP, Electrum Holding.

As part of the Up To Date Festival, the conference “Do We Really Care? #balance #climatetech #responsibility” will focus on the operation of music entities in the context of taking care of the planet’s well-being. The first panel, addressing the direct impact of the music industry on the environment, will be led by Misia Furtak, a singer and representative of the Music Declares Emergency Poland organization. Participants in the discussion will include Grzegorz Stanisławski, a representative of Electrum Holding, Halvard Müller from the team organizing the Norwegian Monument City Festival, Paulina Żaczek from Granko Agency, and Bartłomiej Arendarski representing the Fraunhofer Institute. The second discussion will focus on analyzing inequalities in the music world, resulting from factors such as the geographical location of scenes. Cezary Chwicewski from Up To Date Festival will moderate the discussion. Representatives of prominent event and booking agencies associated with the European electronic music scene will participate, including Clubbing Heritage, Unrush, Setten Agency, Rhythm Buro, Monument, and Sfora, as well as Jacek Popławski, Strategy & Development Director at Electrum Holding. The meeting will take place on June 24 at 1:00 PM at NieTeatr in Białystok, a new cultural space in the city. The outcome of the meeting is expected to be the development of guidelines for music entities to help them strive for climate neutrality.

In collaboration with Electrum, the festival organizers also promise other initiatives during the festival aimed at reducing its impact on the biosphere.

Electrum Zone and Scenography Upcycling

One of the main elements of the festival’s infrastructure will be the Electrum Zone, which will be entirely created from waste or leftovers from RES (Renewable Energy Sources) projects. In addition to using furniture made from wind turbines or spools, a totem symbolizing energy transformation will be built, allowing festivalgoers to charge electronic devices. In the adjacent relaxation bar, “energy” drinks by Electrum will be served. It’s worth noting that both the stage scenography and resting places for festival attendees will be prepared using upcycled furniture that appeared in previous festival editions.

Abandoning New Merchandise

One of the pillars of the festival’s pro-environmental strategy is the complete abandonment of new promotional clothing production, focusing instead on the concept of circular fashion. At this year’s Up To Date Festival, an upcycled collection, UTDF De Luxe, will be presented. It has been an integral part of the event since 2016. The creative director behind this collection is Karolina Maksimowicz, co-founder of the festival. The basis for UTDF De Luxe is clothing sourced from Białystok’s second-hand shops. Every item in the collection undergoes repair, cleaning, and creative refreshing. The clothes are dyed, stitched, and printed with slogans that align with the festival’s ideas. UTDF De Luxe is not only a proposal for those concerned about the planet but also for lovers of originality. Furthermore, festival participants who want a keepsake from the event can leave their own clothing to have appropriate prints added.

Reducing Waste Generation

There will be no disposable plastic packaging in the festival’s food and bar areas. Drinks will be served in rented, reusable plastic cups, and water will be available at an affordable price in deposit glass bottles. Additionally, waste sorting will be conducted during the festival into categories: paper, metals and plastics, glass, and mixed waste.

For more information about the festival, you can visit the website: https://uptodate.pl/.

  

About Electrum

Electrum Group is a leading Polish Climate Tech business based in Białystok, offering comprehensive solutions in the latest technology for the development, construction, and project management in the fields of energy and information. The technological expertise of its professionals enables them to provide products and services that respond to the changing needs of the industry and businesses in the midst of the ongoing energy transformation. They create and implement solutions and build projects based on the concept of an individual energy mix, maintaining a balance between the social and environmental responsibility of business and economic aspects.

More information about the Electrum Group can be found on our social media channels on LinkedIn, Facebooku and Instagramie.